Cloudflare announced eight major updates intended to bring logs, traces, analytics, alerts, dashboards, and exporting into a single Observability platform with simpler and more predictable pricing. The effort is described as a step toward a platform-wide observability capability that reflects how applications actually behave and provides full context for issue resolution.
EIGHT UPDATES AT A GLANCE
The eight updates cover the following capabilities and changes: TechStaged has also covered Datadog Bits AI Incident Response Workflow Guide.
- A Logs home that unifies log datasets across Cloudflare products, enabling investigation with consistent tools across HTTP events, firewall events, Workers, Containers, R2, and AI Gateway.
- End-to-end tracing from Cloudflare’s edge to your origin, with an open beta for Cloudflare Traces to view request-level details and how configurations influence processing time.
- A unified SQL API for querying telemetry across Cloudflare data, with a common authentication model and query language (and native Workers bindings).
- A single pricing model for observability data ingested and stored across Cloudflare, based on volume.
- Configurable custom alerts on observability data using the unified SQL API, including options to route notifications via webhooks.
- All domain analytics in one place with 30 days of data retention, plus prebuilt and custom dashboards to correlate signals across products.
- Custom dashboards that combine analytics, logs, traces, and security events in one view.
- Logpush is now available on all self-serve plans, with Transformer SQL transformations and usage-based pricing for Logpush and Transformers, plus longer retention for observability data.
PRICING, RETENTION, AND DATA ACCESSIBILITY
Cloudflare is moving to a single observability subscription for logs and traces, with pricing effective starting December 1, 2026. The model is based on data volume ingested and stored rather than per-event counts. Initial pricing details include 50 GB of ingestion and 10 GB-month of storage per billing cycle, at $0.25 per GB ingested and $0.10 per GB-month stored.
Log data and traces will retain for up to one year, and data can be exported using Logpush to existing tools and destinations. OpenTelemetry API support and OpenTelemetry-compatible export are planned enhancements, with a native binding for Workers to query analytics data directly.
WHAT THIS MEANS FOR USERS AND ONGOING PLANS
The updates aim to simplify investigation by consolidating signals from multiple Cloudflare products into a single observability experience. Cloudflare notes that more products, datasets, and workflows will be incorporated into the unified platform over the coming months, with additional consistency in pricing and product experiences.
Developers and operators can expect the Traces feature to mature from open beta toward broader availability, and agents can leverage the unified SQL API to query logs, traces, and analytics from a single interface.
RELATED COVERAGE
- Datadog Bits AI Incident Response Workflow Guide
- Cloudflare unveils Streamline for custom video pipelines powered by Stream and Workers
- Cloudflare adds accountless protection to Quick Tunnels with email-based authentication
- Cloudflare Traces enters open beta, enabling end-to-end request tracing across the platform
- Developer Tools articles
SOURCES
- Cloudflare Blog: 8 major updates to Cloudflare Observability Published · Primary source
