Cloudflare advances pledge to make features accessible to all, rolling out enterprise-grade tools to pay-as-you-go and free plans

Oct 3, 2026 · 3 min read

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Summary

Cloudflare continues to pursue its pledge to make every Cloudflare feature available to everyone, a year after the pledge was announced
Logpush and Logpush Transformers are now available to all plan levels, including Free, Pro, and Business
Transformers enables SQL filtering, redaction, enrichment, and reformatting of logs before delivery without a separate ETL pipeline

Cloudflare says it has progressed on its pledge to make all Cloudflare features accessible to teams of every size. The company notes that a year ago its CTO announced the aim to broaden access beyond the traditional Enterprise tier so that more users can buy, configure, and consume Cloudflare capabilities.

LOGPUSH, TRANSFORMERS, AND CUSTOM DASHBOARDS GO MAINSTREAM

The company reports that Logpush, which pushes Cloudflare logs to third-party storage and analytics destinations, is now available to Free, Pro, and Business plans with self-service, pay-as-you-go pricing. Transformers, which enables SQL-based filtering, redaction, and enrichment of logs before delivery, is also becoming generally available to all customers. Custom Dashboards, for highlighting the metrics that matter most, are now available to everyone. TechStaged has also covered Cloudflare launches Web Search API via AI Gateway with live-internet grounding.

NEW ACCOUNTS AND ORGANIZATIONAL GOVERNANCE EXPAND MULTI-ACCOUNT MANAGEMENT

A new Account button lets users create additional, independently billed Cloudflare accounts. The feature has generated positive feedback, with thousands of customers creating new accounts weekly. Cloudflare describes Organizations as a management surface that groups accounts for unified analytics and configuration; it is currently in beta for Enterprise and is planned to be GA in October, with rollout to free accounts in early 2027. The company says Enterprise customers can still request new accounts under existing agreements for now.

RBAC EXPANSION REDUCES BOTTLENECKS AND ENABLES FINER-GRAINED ACCESS

Role-Based Access Control has been extended across most products and is now available at the account and zone level, with Workers gaining resource-level RBAC in addition to existing capabilities for other products. This aims to provide broader administrative control while avoiding centralized bottlenecks as organizations scale.

INFRASTRUCTURE AND AUTOMATION: TERRAFORM, TAGGING, AND IDP INTEGRATION

Cloudflare says it has built a programmatic Terraform provider to keep configurations in sync with the API, making infrastructure-as-code a consistent option for all customers. Resource Tagging has been introduced to help organize resources, with plans to expand tagging to billing and access-control use cases and to integrate with Terraform.

TOOLS FOR SCALE AND GOVERNANCE ACROSS THE PLATFORM

Authentik IdP support, SCIM Audit logging, and SCIM 2.0 Group Sync have moved from Enterprise-only to a broader audience. MCP Server Portals entered general availability, and Network Overview and Unified Routing recently became available to all users. Cloudflare emphasizes a focus on scale, organization-wide governance, and auditable configuration changes.

OPERATING MODEL UPDATES AND WHAT COMES NEXT

As part of Code Orange: Fail Small, Cloudflare commits to rolling out new code by traffic cohort and to introducing no new Enterprise-only features going forward, with exceptions for government-specific needs (e.g., Cloudflare for Government). In August, the company introduced a billable usage dashboard and API to help non-Enterprise customers monitor spending, with budget alerts on by default and prototypes for hard spending caps planned for Q4 2026. The company also signals ongoing feature expansion for free and pay-as-you-go customers, with additional updates anticipated in 2027.

WHAT THIS MEANS FOR CUSTOMERS

For organizations using Cloudflare today, the expansion of features to more plans reduces the need to schedule Enterprise-level terms for access to powerful tools, while still offering Enterprise options where appropriate. Customers can increasingly rely on self-serve capabilities, with safeguards to prevent fraud and abuse as they adopt multi-account management and organization-level governance.

SOURCES

Cloudflare Blog: Updates on our pledge to make Cloudflare features accessible to everyone Published Oct 2, 2026 · Primary source